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Recently, some of the most noteworthy voices in the country have spoken, and written, about the growing urban decay in our cities. It...

A well-known founder recently announced a contest to crowdsource their new corporate brand identity. While the intent to engage the community is commendable, to reduce what is a crucial part of the business identity into a gamified transaction, which one can sit and watch from the outside, is to undermine the seriousness and impact of the task at hand. Brand building is not a spectator sport.