Brands are Meaning
You don't need us if you already know all the answers.
In the digital age, shelf space is unlimited, but it's all just occupied with meaningless clutter. Shallow brands that mean nothing, and no one remembers. They mistake lead-generation for brand building.
If like us, you too believe that brand building is not just about pasting a cool logo on a cool pack. That it begins with identifying the real customer need and then creating a brand idea that you own. That the customers find meaning in.
At Prodigy, we partner with exceptional founders passionate about building extraordinary brands that promise to change our world. If you are
About Us
We've worked with some of the top brands in the world. Marquee names. With them, we've worked on strategy, identity, content and technology.
We've learned that creating a brand takes coming together of exceptional professionals from diverse backgrounds - research & insights, strategy and design - driving a rigorous process, but also guided by deep empathy & intuition.
We've understood that brand building is an ongoing process. That on this journey you might seek hand-holding. That there are times when you rather be given a recommendation than be coached.
Our style is direct and honest - it's earned us trust.
Our loyalty simply, and only, is to the brand.
Founders
Greater than sum of all parts
"Start-ups are evolving to become organizations but they often miss out on thinking through their brand architecture.
When I see a cool start-up randomly choose a boring corporate ticker I want to tell them, a new corporate brand is not just a new name, it has a purpose – to create an overarching presence for the group — where the whole is greater than the sum of the parts."